Kari Northey

Funeral Director/Embalmer

YouTube Vlogger

Business Coach/Consultant

Mortuary Science Student Mentor

A Little About Me...

I have been a licensed funeral director for 19 years and have worked in the funeral business for 26 years. It is truly a passion for me. In my 19 years, I have freelanced at multiple locations and have been the on-site director at three funeral homes. I have gained a unique perspective of the business through my work in several communities and through these different businesses. Funeral homes use varying levels of technology, personalization, and social media. I have seen so many ways to maneuver through the funeral process, from removals, paperwork, prep work, arrangements, staffing, and aftercare.

This work experience has given me several clear beliefs in working in the funeral business.

  1. Families need an amazing experience. They need to connect to a person at the funeral home. You want a referral to "Bob Smith" at the funeral home and not just "go to Smith Funeral Home." Families don’t connect to a building, they connect to contact, warmth and personality. It is "Bob Smith" who will provide that amazing experience and not the facility.

  2. Families can pay by the day of service. It has been very infrequent that I have served a family that truly cannot pay by the day of service. It is how the conversation is approached that makes all the difference.

  3. You do not need to have every option on the market, just be good at the options you do offer. For example, if you cannot produce a memorial video quickly and beautifully and you do not have the appropriate way to display it, then you should not be offering it.

My strongest skill sets include:

  • Maintaining a low Accounts Receivable because of my comfort level in asking and getting payment from families

  • Connecting with families on a transparent level, which enables me to develop a relationship which encourages sustainability-wherein the family calls the funeral home asking for me and is not just calling a funeral home

  • An ability to read families and knowing their wants and needs and offering services and merchandise to coincide with those needs

  • Making an incredible service experience for each family that is served, from the direct cremation to the full service family-increasing customer retention

  • Broaden offerings-allowing more sales for memorial services